At speaking engagements or when I speak to people in business privately, most get it wrong. They think the purpose of business is about making money. But Peter Drucker said it well, “Profit is not the purpose of business. Rather, it’s the test of its validity.”
Ultimately, your success depends on your attention to the needs of others and your understanding and focus on creating value that can meet those needs. That’s what Lego did to orchestrate one of the most storied turnarounds in business history. They got back to their core value creation focus: toy bricks and the joy, skill, and inspiration those little bricks could bring.
The purpose of your work, your business, is not about money. It’s about value creation.
